Prop Tech Marketing
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The skills and expertise to enable
you to lead your market.
Realistically, in a digital age, most strategies are fluid – and they should be. This is especially true when moving from embryonic to growth as a company.
We’ve got what we sell pretty much nailed down; we’ve found a whole bunch of opportunities we didn’t know were there so typically the job is to protect and refine the core USP or product that got us here while attacking the new opportunities in front of us.
This is a fairly typical strategic concern for growth businesses.
Others might be:
The last one was more a leadership question, but you get the idea.
We help companies see the wood for the trees in developing strategies that are practical and iterative. We know the property and proptech markets; we know the start up to growth journey. We’re not the ‘mindset’ guys. We’re not the 5 rules to get X by Y guys.
We’re interested in – Where are you going? What resources do you have? Who are the players? How do we help you get there? And within all of that – why do we think that’s right, how do we measure it and how do we help you build toward it.
We can prove it, too. Either book in a 20 minute call with Lobbett or ask one of our current customers. If you’re not convinced that we get it and we can help you we’d be surprised.
We make websites – pretty ones, cool ones and pretty cool ones. More than that, we create ways for existing and potential customers to access the value you offer. At our heart we’re a digital transformation company, which means we think mobile, we think customer experience, we think data and we think about how to match your customers’ objectives with yours.
This doesn’t mean we’re slow or outrageously expensive, it just means we’re good at our job.
For a while, but especially since COVID, customers expect a smooth and integrated experience online. The website has to have search and mobile in mind – it has to be connected to how you interact with customers when they do something online. You have to be able to measure it in some way.
Websites aren’t just shop fronts anymore, they’re the shop front, the sales assistant, the fitting room and, often, the checkout.
This isn’t just true for ecommerce businesses, it’s true for every business.
If you want to do some market research on this just ask yourself – do you find it frustrating when you’ve arrived at a website and you can’t get more or less what you want when you get there?
Websites aren’t advertising boards anymore, they’re the key part of a customer solving their problem, and if they can’t solve their problem on your site they’ll do what you would do – go to the next one down on Google and try to find help there.
We make websites that solve problems.
The property sector is awash with new digital solutions from PMS to referencing to marketing and beyond. Most of these solutions are business-facing, some tenant/buyer facing. Some integrate, some don’t.
We’ve worked with innovators in the sector with aggressive, market-changing solutions as well as portfolio owners looking to maximise occupancy.
Whether you’re a tech innovator looking to disrupt the market or a traditional company deciding which technologies to access, we can help.
It’s actually not complex when you ask these three questions:
This gives you the start point – what’s it like to be a customer on their phone on a bus, on the settee or the loo trying to find a solution to their problem?
What technology and experiences do I need to create for them to make sure that I solve their problems?
How do I make sure I use that journey to add value to them in a way that helps me to grow.
In reality, this is the middle bit. The first part is to spend half an hour with you to understand the outcomes, resources, stakeholders and context that your company sits within.
Within 30 minutes we can nearly always give an opinion on where you need to look to add value, and the areas you should focus on most to make the gains you need.
We’ve developed this framework for digital transformation.
The green areas are considerations for everyone. The yellow tend to be for most but not all.
In every job we do for a client, we consider this whole matrix, but if you’re wondering if you’re doing enough to embrace digital or you’re not sure if your digital approach is good enough, we can offer you a quick hit in a free workshop and go from there.
Otherwise, hook up a quick call with Ed and share whatever concerns or opportunities you’re considering.
Data and CRM are probably the highest value part of any digital stack after the website; just like websites, we also see Data and CRM as revenue generators.
They’re how you automate and improve customer journeys, improving their experience and offering you the chance to add value and revenue. Also to understand more about the most valuable customers, who they are and why they buy.
From sector-specific platforms to generalist marketing automation systems – from web data to ETL data warehousing, we have made it our job to know which platforms are out there and which are the best.
We’ve worked on many of the major platforms; Hubspot, Active Campaign, Zoho, Salesforce and Arthur to name just a few. There’s not much we haven’t experienced from light touch onboarding to systems with over 600 interlocking workflow automations and 100 reporting systems.
We are also perfectly familiar working with custom built CRM’s so whatever your current stack we can work with it. We have even fully built out and migrated platforms for clients who were looking to change or scale, which is always a welcomed challenge.
Across the digital landscape there are platforms for every use case and budget. We make sure that we recommend systems with both the build cost and maintenance costs in mind. By using a combination of platforms, data and custom elements we help you create the core of your digital stack quickly and in a sustainable way.
Connectivity is key, so we’ll also look at how your data and crm system interact with other systems and processes you use.
If you want to talk to us about your current digital stack and how to make it generate more in revenue than it costs, get in touch
BPM is usually the casually-made decision in embryonic and start up companies, and it’s the forgotten saviour in how companies move from embryonic to growth.
For us, its baked into the way we think.
Every entrepreneurial company has a view on customer journeys, but what about the processes that underpin them.
Growth companies spend a lot of time thinking about value propositions – investors then pop up and ask about costs and process efficiency.
Probably the defining characteristic of an embryonic-to-growth company is the total focus on customer value and, often, market disruption.
What every embryonic-to-growth company also knows is that there are bodies left along that road. The customer that we didn’t service, the service that didn’t quite deliver, the experience that we hadn’t quite got right.
BPM is the back office of customer journeys – but customers love it. Get it right and they stay. Get it right and they convert more easily – combine it with data and you get rapid acquisition and less churn. Combine it with data and marketing and you get integrated journeys that are in step with ops.
In effect, you get a digitally mature growth company based on data, proposition, journey and marketing,
We have skills in integrating BPM and BPMN across the journey and value proposition.
We also create tech stacks that deliver value with BPM integrated at the design phase.
We started off as marketers. Our specialism in growth companies means we have a laser focus on value and we’ve been in the property sector for a long time.
We understand how to convert proposition to messaging as well as all the tools needed to convey and convert across the whole funnel.
We can also run campaigns more cost-effectively than most, especially in the property sector.
Part of the reason for this is sector experience; part of it is that we look at the whole journey and funnel (as you can see from the other sections, we take a whole journey view); part of it is the way we think in the company – out of the two Eds, Lobbett thinks about you but Dench only cares about your customers. It’s baked into the way we think.
Finally, we use a mix of technology, creative and strategy to get results driven by data.
This isn’t just true of consumer marketing. We run ABM and email campaigns using innovative and scalable technologies across video email marketing, low-bounce email campaign structures and integrated marketing approaches.
If you’re selling to consumers or business, we have approaches that deliver.
Baked by the Cake Mix
Prop-Tech Marketing is baked by the Cake Mix. The Cake Mix are a Bristol based digital company helping businesses do more online.
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