Reports & Studies

Keep up to date with the latest reports & studies from the most reliable sources online.

We scour the web to keep up to date with all the latest trends, facts and figures in the property and Proptech sectors. We then collate the most interesting reports and studies here for you to read and download. Check them out below.

Homeviews - 2022

2022 National Build to rent report

By Homeviews

As the BTR industry grows, so does the challenge for operators to continue to deliver the best possible service.

This report explores in detail how the BTR sector continues to provide outstanding service to its residents and more.

  • 3,589 verified BTR tenant reviews in 2021

  • 254 BTR developments

  • Over 93000 Units

  • 64% of completed developments
Airbnb - Travel Living

Airbnb: Report on travel & living (2021)

By Airbnb

We’re on the threshold of a new era in travel with travel and living blurring.

This report, from May 2021, discusses the future of travel after a pandemic, using insights based on four types of data;

  • Acivity on the Airbnb Platform.
  • Surveys by Airbnb of hosts and guests that had recently used the platform.
  • A 2021 Oxford economics analysis of the economic impact of the Airbnb community.
  • A global survey of 10,000 respondants by clearpath strategies.
Private rented sector

Where next for the private rented sector?

By Social Market Foundation (SMF)

A housing market in flux and a sector under political scrutiny.

  • The share of private renters has risen from  1 in 10 to 1 in 5 households.
  • Private renting has risen in all age groups under 55, but especially in those under 35.
  • 69% of private renters would be in favour of setting a fixed minimum contract length at 24 months.
  • 23% of homes in the private rented sector fail to meet the Decent Homes Standard, compared to 12% in the social rented sector and 16% in owner-occupied homes.
the human paradox

Accenture: The Human Paradox

By Accenture

‘From customer centricity to life centricity’ – Consumer needs are changing fast and companies will have to evolve just as fast if they want to stay relevant.

  • 60% of consumers say their priorities keep shifting due to the world changing.

  • 64% of consumers wish companies would respond faster to their changing needs.

  • 88% of executives think their businesses can’t keep up with the changing needs of consumers.
English Private Landlord Survey 2021

English Private Landlord Survey 2021

By Department for Levelling up, Housing & Communities

The EPLS is a national survey of landlords and lettings agents who own or manage privately rented properties in England. It’s aim is to inform of the characteristics and experiences of landlords and how they acquire, manage, and maintain privately rented accommodation.

  • Chapter 1: Profile of private landlords
  • Chapter 2: Profile of dwellings and households
  • Chapter 3: Landlord attitudes and practices
  • Chapter 4: The impact of COVID-19 on landlords
  • Chapter 5: The future of the private rented sector
Short Term Lettings

The growth in short term lettings (England)

By House of Commons

The number of short-term lettings in England has increased significantly in recent years, due to the development and growth of the ‘sharing economy’ and ‘peer-to-peer’ accommodation services such as Airbnb.

  • Statistics on short-term lettings
  • Restrictions on short-term lettings
  • Positive impacts of the accommodation sharing economy
  • Concerns around the growth
  • Calls for greater regulation
  • Regulation of short-term lettings in other countries
Private rented sector - Stats

English Housing Survey (Private rented sector)

By Ministry of Housing, Communities & Local Government

The English Housing Survey (EHS) is a national survey of people’s housing circumstances and the condition and energy efficiency of housing in England.

This report focuses on the private rented sector and is split into four chapters:

  • Profile of private renters
  • Housing costs and affordability
  • Housing history and future housing aspirations
  • Dwelling condition, energy efficiency and area

It is jam packed with interesting statistics and findings.

Survation - Data on moving house

Topical Poll: Data on Moving House for renters

By Survation on behalf of Generation Rent

The results of a survey conducted by Survation, using a sample size of 2,017 tenants with different demographics, on moving house for renters. The data is analysed and weighted in this spreadsheet.

  • Q1 – If a landlord evicts a tenant in order to sell or move back in, should they pay the tenant’s costs of moving?
  • Q2 – How long did it take for you to secure your current accommodation?
  • Q3 – How many days do you spend packing, cleaning and moving your belongings?
  • Q4 – Did you have to pay rent or bills for more than one property at the same time?
  • Q5 – If so, how long was it for?
Regulation of private renting

Regulation of Private Renting

By National Audit Office

There are an estimated 4.4 million privately rented households in England. While most tenants have a good experience of renting, many do not and this can cause problems. The renting sector must be fair to tenants and protect them from harm.

This report examines the extent to which the regulation of private renting in England supports the Department’s aim to ensure the sector is fair for renters.

  • How and why private renting is regulated
  • Regulatory strategy for the sector
  • Regulating landlords and letting agents
  • Providing support to tenants
Comfortable Renters

A segmentation analysis of private renters

By GOV.UK – English Housing Survey

This report, published in June 2022), uses latent class analysis and the 2019-20 English Housing Survey to group private rented households based on characteristics that might limit their access to good quality housing.

An analysis identified 6 clusters, or latent classes, of private renters based on the available data.

This analysis paints a picture of the private rented sector as it is now, and allows us to generate further insight into the private rented sector and the people who live there.

Gen Z Vs Millenials

Difference Between Gen Z and Millennials

By DifferenceBetween.net

This article offers a great summary into the differences between Gen Z and Millennials, for all those that know the terms but don’t know the facts.

  • Gen Z were born from 1995-2012 while millennials were born from 1980 to 1994.

  • Gen Z have shorter attention spans, are better at multitasking, are more inclined to take risks, and are better team players.

  • Millennials are more likely to enter higher education, value quantity over quality relationships, and take steps to save money.
McKinsey & Company

How current events are shaping UK consumer behaviour

By McKinsey & Company

These slides contain survey data and analysis collected in the United Kingdom on June 8–12, 2022.

UK consumers are pessimistic about the economy, even more than they were throughout the covid-19 pandemic. Rising prices and the invasion of Ukraine are top concerns, and consumers are trading down significantly.

Almost two-thirds of consumers have assumed new shopping behaviours in the last four to six weeks, with more than 40% trying private label.

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