The Importance of creating prop-tech journeys for where your users actually are, not where you hope they are. An article for B2C Prop-tech companies.
Customer journeys are complex things. As marketers, we dedicate a lot of energy trying to track and influence our customers interactions with our business. We gently guide them towards touchpoints and actions that will deliver on commercial objectives. We’ll draw out pretty and sleek diagrams and tables detailing the interactions at each stage of the […]
